This is a new title from Men’s File photographer, Matt Hind and available for sale from Sept. 1st 2013. Clearly influenced by the multi-layered John Houston movie The Misfits (1961) the images in this book draw heavily on the mythical elements of the Western as both a film genre and a way of life. Done as a collaboration with Christophe Loiron (the proprietor of the celebrated Mr Freedom store of Los Angeles) most of the clothing has been designed, styled and supplied by Mr Loiron – although there are contributions from Levi’s, Lee and 7ft Cowboy. Packed into a buff coloured box there are two publications and a collector’s bandana from Mr Freedom. The first, The Westerners is 100 pages of iconic photography that – like most Men’s File photo-stories – places new artisan-made objects in traditional settings and puts them to the hard use for which they were originally intended. The second, Miss Banbury Cross, celebrates the art of Miss Cross and an entertainer while also acknowledging the debt owed to Marilyn as a significant cultural marker of the 20th century. This is a ‘must’ for denim-heads and burlesque fans alike. There are only 300 of the boxed sets available, so you ordering early is advised.
The Men’s File approach means a lot of extra work. To keep the mood right, Matt Hind went to a hide-out of the 1940s and 50s Hollywood Set that meant they could be out of sight of the press photographers and gossip writers. You can still stay at the 29 Palms Inn, but you won’t find it easy to do shots like these.